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Performance trend
Spend vs won revenue
by week · selected rangeWon revenue is dated by the day the lead arrived (CRM has no won-date), so recent weeks fill in as jobs get booked.
Funnel — paid search
impressions → clicks → conversionsData sources
live statusSpend, clicks & conversions
Campaigns
selected rangeDevice split
cost shareConversions by action
selected range · what leads didCalls from Google Ads
forwarding number · selected rangeWhen calls get missed
weekday × hour · selected rangeBilling · spend
net cost by month · from the APITop search terms
by spendTop keywords
by spendEngagement & frustration signals
History accumulates daily from the first pull — Clarity's API has no back-data.